MyMeeting Location is a mobile application that assists you to share the location of your meeting with your colleagues. Pre-define up to FIVE contact numbers that will receive an SMS notification upon sharing your location. SMS alert is not initiated until the GPS coordinates are obtained; this is to avoid any location errors

This is not mentioned in the above description, but basically

• MyMeeting Location helps the managers to locate their salespeople
• Make sure that their salespeople are really attending the meetings
• In case one of the people who want to attend the meeting get lost and couldn’t find the place, they can easily know the place by asking their colleagues to share the location of the meeting
• To  give a short report to  your immediate manger about your whereabouts
• To save the location of your meetings in the CRM as a track of your sales activity
• To measure the effectiveness of each salesperson by numbering the meetings that they attend and the result of the meeting